Couchepin's words of warning to the media

 Federal Councillor Pascal Couchepin has raised his index finger at the media: He considers it dangerous for the media to focus solely on circulation and ratings. Credibility suffers as a result. "Credibility is the added value of the journalist," Couchepin explained on Tuesday at a journalists' conference in Lausanne. Credibility in journalism arises from a "combination of ability and will". On the one hand, it requires knowledge, culture and experience. On the other hand, you also have to want credibility. "One without the other doesn't work," said the Minister of the Interior, according to SDA.
It is dangerous to try to influence events without basic knowledge and only aim for the highest possible circulation or viewing figures. Couchepin believes that quality newspapers have a future, despite the competition from free newspapers. However, this requires a good mix of credibility and success.