Magazine experiment Mag20
From mid-August, the magazine Mag20 will be printed in a print run of 50,000 copies and distributed free of charge every Friday morning at 25 locations in German-speaking Switzerland. It will also be available as an e-paper.
The owner and editor of Mag20 is Markus Bucheli. Mag20 is a free platform for media partners, students in the media sector and people with interesting articles who would like to benefit from the attention of the readership. This is what Markus Bucheli writes about the planned project. Compliance with the author guidelines, which are based on the specifications of the Swiss Press Council, will be monitored on an ongoing basis, as in a traditional media operation. The publication is intended to offer advertising partners a high-quality and attractively priced alternative to existing print products. The magazine relies on the social networks Facebook, Twitter and Google+.
Markus Bucheli, the owner and editor of Mag20, is a business economist FH and qualified auditor. He has been working as an auditor in the financial industry for around 5 years and has been fully dedicated to the Mag20 magazine experiment since the beginning of April 2012. With Mag20, he wants to make a contribution to greater media diversity.
