Magazine Blickpunkt: SMEs with a new concept
The magazine *Blickpunkt: KMU* has changed its name to *Blickpunkt – the Business Magazine for SMEs* and has just been relaunched with new content and a fresh look.
After the title was taken over by Business Verlags AG, owned by Basel-based publisher Dominique Hiltbrunner, at the beginning of 2011, the publication was completely revamped and repositioned. In addition to the existing subscribers, a further 55,000 SMEs in German-speaking Switzerland now receive this magazine by post. The magazine is published ten times a year with a circulation of around 60,000 copies. The publisher is Dominique Hiltbrunner.
In terms of content and appearance, the new Blickpunkt is based on modern magazine journalism, as stated in the press release. Each cover story deals with an entrepreneurially relevant business case that is generally valid for SMEs based on an "SME of the month". The first issue is dedicated to the traditional Swiss company Rivella and its plans to expand into Germany. A focus topic sheds light on a current problem a fonds. In the first issue, this deals with the strength of the Swiss franc and explores the question of what SMEs can do about it. An SME interview with two personalities who have something to say rounds off the journalistic offering. In the first issue, these are celebrity chef Jacky Donatz and Dave Dollé, ex-athlete and current personal trainer, who talk about fitness for managers. Furthermore, in a special "Expert knowledge" section, various specialists write on topics that are of great importance to SMEs - first-hand specialist know-how for SMEs.
The concept was developed and implemented by Blickpunkt editor-in-chief Tobias Wessels in collaboration with Lüchinger Publishing, which specializes in this area. The publishing director is Sabine Andersch, who is also responsible for "Women in Business - Das Wirtschaftsmagazin für die Frau", which is published by the same publishing house.
