M6 advertising window remains online
Advertising Slot The Federal Supreme Court has overturned the decision of the Fribourg Cantonal Court and granted SRG the right to sue in the matter of the M6 advertising slot. Nevertheless, the French private TV station will remain on cable networks in French-speaking Switzerland for the time being.
Advertising windows The Federal Supreme Court has overturned the decision of the Cantonal Court of Fribourg and granted SRG the right to sue in the M6 advertising window case. Nevertheless, French private TV will remain on cable networks in French-speaking Switzerland for the time being. The two largest network operators, Naxoo (Geneva) and CityTV (Lausanne), do not want to stop the distribution of the M6 signal and are keeping the channel in distribution. "This is a matter between SRG and M6, we don't have to react," says Martine Favre, Head of Service at CityTV. And Naxoo director Antoni Mayer adds: "We will continue until the matter has been legally settled." Naxoo switched on the M6 advertising window in March, CityTV in June, and elsewhere, such as in Freiburg, it has been on cable for longer. (mk)
