M6 now holds 60 percent of French-speaking Switzerland
The Geneva cable network Naxoo has switched on the French TV channel's advertising window earlier than announced. Originally announced for the end of March, the second signal has now been available in Geneva households for several days.
The Geneva cable network Naxoo has switched on the French TV channel's advertising window earlier than announced. Originally scheduled for the end of March, the second signal specifically for French-speaking Switzerland has now been available in 170,000 households in Geneva for several days. This was confirmed by Naxoo CEO Antoni Mayer on request. Naxoo is broadcasting the signal despite the decision of the French-speaking Swiss television station TSR to take its complaint against M6 to the Federal Court precisely because of this second signal. The action had previously been rejected by the Fribourg judiciary. From TSR's point of view, however, M6 is engaging in unfair competition with the advertising blocks aimed at the French-speaking Swiss market (see
). Naxoo has also secured itself contractually with M6: Should TSR be proven right in the Federal Court, it would not be Naxoo but M6 that would be liable for damages, says Mayer. IP Multimedia, marketer of the M6 advertising window, appears to have been surprised by Naxoo's swift action; in any case, no information was available on how the improved reach will affect the offer. Thanks to Naxoo, the M6 advertising window can now be received in around 60 percent of all households in French-speaking Switzerland (previously 37 percent). There is still a larger gap in the Lausanne area.
TSR Director Gilles Marchand has resigned from the Board of Directors of Naxoo with immediate effect following the activation of the second M6 signal in Geneva. He had always fought against M6 advertising windows there. Of course, because Marchand is also Chairman of the Board of Directors of TSR marketer Publisuisse.
Markus Knöpfli
). Naxoo has also secured itself contractually with M6: Should TSR be proven right in the Federal Court, it would not be Naxoo but M6 that would be liable for damages, says Mayer. IP Multimedia, marketer of the M6 advertising window, appears to have been surprised by Naxoo's swift action; in any case, no information was available on how the improved reach will affect the offer. Thanks to Naxoo, the M6 advertising window can now be received in around 60 percent of all households in French-speaking Switzerland (previously 37 percent). There is still a larger gap in the Lausanne area.
TSR Director Gilles Marchand has resigned from the Board of Directors of Naxoo with immediate effect following the activation of the second M6 signal in Geneva. He had always fought against M6 advertising windows there. Of course, because Marchand is also Chairman of the Board of Directors of TSR marketer Publisuisse.
Markus Knöpfli
