Luegmol.ch wants to become the Swiss YouTube
A Swiss video portal aims to compete with YouTube and become a «central media platform»: On Luegmol.ch, users will be able to find not only user-generated clips but also programs from Swiss media outlets. However, partnerships with media companies are still in the early stages of development.
A Swiss video portal wants to compete with YouTube and become a "central media platform": On Luegmol.ch, users will be able to find homemade clips as well as the numerous video contributions and broadcasts of "as many Swiss media as possible", according to a press release issued on Tuesday. According to its creators, Luegmol.ch is to become a "general, publisher-independent portal". The company behind it is Netzone Internet Services in Unterentfelden, Aargau. The company had already launched a web television for Aargau last August (see ). This has now mutated into a channel on the new portal, as can be seen from the information on Aargau.tv. "We have not yet concluded any concrete cooperation agreements with media companies. We are currently in the process of establishing appropriate collaborations," said Guido Würsch from Netzone. They are hoping for regional media in particular. "I don't know whether SF will be involved. But we would be delighted if they were". According to Würsch, the portal offers regional broadcasters the advantage of being able to distribute their content beyond the broadcasting area.
In addition to contributions from media professionals, users will be able to upload video contributions themselves on Luegmol.ch, probably along the lines of YouTube. Regular providers can create a so-called channel with their own logo. The portal is to be financed by advertisers who place banner ads either in the vicinity of an individual channel or on the front page of Luegmol.ch. Content providers can also distribute advertising messages before, after and during the video. This creates a "simple but sensible win-win situation", Netzone continued.
Würsch told Werbewoche that he could not yet gauge the interest of the advertising industry: "We first have to create content before we market Luegmol.ch. We can't offer the advertising industry an empty platform". However, Luegmol.ch still needs to grow to the size of YouTube: On Tuesday afternoon, there were only 151 videos to be seen.
In addition to contributions from media professionals, users will be able to upload video contributions themselves on Luegmol.ch, probably along the lines of YouTube. Regular providers can create a so-called channel with their own logo. The portal is to be financed by advertisers who place banner ads either in the vicinity of an individual channel or on the front page of Luegmol.ch. Content providers can also distribute advertising messages before, after and during the video. This creates a "simple but sensible win-win situation", Netzone continued.
Würsch told Werbewoche that he could not yet gauge the interest of the advertising industry: "We first have to create content before we market Luegmol.ch. We can't offer the advertising industry an empty platform". However, Luegmol.ch still needs to grow to the size of YouTube: On Tuesday afternoon, there were only 151 videos to be seen.
