Login Alliance continues work with adjusted schedule
Almost three months after CH Media, the NZZ media group, Ringier, SRG and the TX Group jointly announced a temporary pause in the digital alliance project due to the coronavirus crisis, work is now continuing.
The cross-company project group, which has already been established for some time, is working on the precise design and implementation of the next stage, the joint login for the digital journalistic products of the Alliance members.
Following the successful launch of the voluntary login campaign in fall 2019, the Digital Alliance is now pursuing the introduction of a common login based on a comprehensive single sign-on solution. The aim is for users to register only once and thus have access to the services currently offered by around 30 Swiss media brands.
The Digital Alliance - also known as the Login Alliance - is convinced that a joint login based on data protection guidelines will enable media companies to respond better to the needs of users. This applies to both the provision of journalistic content and the display of relevant advertising.
Mandatory registration next year
Due to the Corona-related project interruption, the Digital Alliance had to adjust its ambitious schedule. The "go live" of a joint technological SSO infrastructure including mandatory registration, combined with consent management functionalities, will take place in 2021. SRG has set the date for the introduction of a login in fall 2020 to coincide with the launch date of its new video platform.
