Local.ch is the seventh Master of Swiss Web

 The local search engine beat SBB and SRG in the final. Former Comcom President Fulvio Cacca received the ICT prize of honor. After the Netzwoche readers' votes were counted, Local.ch was still almost four percentage points behind SBB's mobile ticketing and only just one percentage point ahead of MX3.ch in second place. However, with the active help of the audience at the award night, the Publigroupe subsidiary finally came out on top: In a photo finish, it overtook the SRG music platform with a total of 18.6 percent of the votes. MX3.ch (18.0%) and SBB Mobile Ticketing (17.9%) followed in second and third place. Eurospider, Liip, LTV Yellow Pages, Namics and Zeix were also delighted to be the search platform's executive partners. In addition to the Master, the Local.ch team also took home the trophy for winning the Technology Quality category. The SRG music platform MX3.ch from Electronlibre in Lausanne won two categories - Online Marketing and Public Affairs. SBB also won in two categories, namely Mobile Ticketing (Technology Innovation; run by SBB Informatik) and Gleis 7 (Online & Mobile Campaigns; run by Maxomedia). The projects Jura.com (Usability; designed by Unic) and Artmodul.ch (Business Efficiency; designed by Phil + Co.) can also call themselves Best of Swiss Web this year. However, the Creation expert jury did not want to choose a winner. Creation jury president Christian Erni defended the quality standards of his committee: all projects lacked one or two points to be completely convincing. The ICT Lifetime Award was presented by the Best of Swiss Web Association for the first time this year. The honorary award is intended for people who have made a special contribution to the promotion of the Swiss ICT sector. In the year of the liberalization of the telecommunications market, former Comcom President Fulvio Caccia was selected as the first recipient of the award.