Livesystems digitizes the F12 poster
Livesystems is the first provider in Switzerland to digitize the F12 poster - 30 new locations have already been approved. A first campaign has also already been implemented.
Digitalization is now also making its way into the F12 billboard sector: Livesystems is launching the F12D product on the Swiss market - it is not only intended to have high visibility and be flexible in terms of booking, but also to meet important requirements in terms of sustainability with its energy efficiency. From dusk onwards, the brightness is automatically reduced. In this way, Livesystems ensures that the surrounding space is not affected. The roll-out plan currently includes 30 approved sites with the aim of expanding this to 100 by the end of 2023.
The first pilot sites are already in use: The first site is in Gossau ZH and is installed on stand legs. The second in Kloten, on a wall mount. "These two pilot sites were big milestones for us. We went through the process from building application to installation in different environments and gained important insights from that. We identified potential challenges and stumbling blocks and optimized our project planning accordingly" explains Christian Imhof, COO of Livesystems.
Short term subject change
Philipp Wild, CCO of Livesystems, adds: "The communication needs of companies can change quickly these days. The digitized F12 format offers the great advantage that short-term subject changes can be implemented within a short time."
As a location partner, the contractual partner of Livesystems has its own digital communication channel with which it can play out its own content to walk-in customers. According to Imhof, it is essential that site partners receive concrete added value for making their site available.
A first campaign with Auto Discount Uster has already been implemented.
