L'Impartial: Articles on website will be subject to payment
Starting in 2011, articles on the websites of the Neuchâtel daily newspapers L’Impartial and L’Express will require a subscription.
Jacques Richard from the French media group Groupe Hersant Média told the news agency SDA that the reason for this step was that the advertising displayed was not sufficient to finance the Internet. Richard confirmed a report on French-speaking Swiss radio on Wednesday. The wrong path was taken back then, he said. Nowadays, advertising is far from covering its costs. The inspiration came from Le Temps and La Liberté.
On the website of the Fribourg daily newspaper La Liberté, for example, only the title and a few additional sentences can be seen. Anyone who wants to read the whole article and therefore clicks on the headline is informed that they have to pay for it.
On this side of the Sense, news on the Internet is still free: "As far as we know, no newspaper in German-speaking Switzerland has yet introduced this model," Catherine Müller from the management of the Swiss Press Association told SDA. But of course considerations are being made as to where paid content could work.
On the website of the Fribourg daily newspaper La Liberté, for example, only the title and a few additional sentences can be seen. Anyone who wants to read the whole article and therefore clicks on the headline is informed that they have to pay for it.
On this side of the Sense, news on the Internet is still free: "As far as we know, no newspaper in German-speaking Switzerland has yet introduced this model," Catherine Müller from the management of the Swiss Press Association told SDA. But of course considerations are being made as to where paid content could work.
