LikeMag builds up Swiss news editorial team
In addition to its international expansion, LikeMag also plans to grow here in Germany. To that end, a news team is being put together that will focus exclusively on local topics.
In addition to entertainment and inspiration, the Swiss front page has been increasingly producing news content for a few weeks now. With this expansion, the start-up is completing its offering in order to attract more users. According to the press release, the goal is to reach 1 million unique users in Switzerland by the end of 2016.
Behind the scenes, Jürg Zentner (former editor-in-chief at News.ch) and several young talents are driving the expansion forward. A Swiss news app will also soon be available in order to further increase the loyalty of existing and new users to the LikeMag brand. With this expansion, LikeMag aims to address new customer segments.
