Life50Plus, the new magazine for over-50s
The British monthly magazine for over-50s, Life50Plus, launches a German-language edition in November.
The British monthly magazine for over-50s, Life50Plus, launches a German-language edition in November.
The magazine Life50Plus, already successfully published in English by British publisher Nexstar International, will also be published in German from November. The monthly magazine will be launched with a print run of 70,000 copies as a four-color A4 booklet. Life50Plus will be available in selected kiosks and selected hotels, as Kleinreport reported. Later, the publisher plans to establish Life50Plus as a cross-media package: Life50Plus.Radio.eu is to go on air from January 1, 2007, and television broadcasts are also planned; corresponding license applications have already been submitted.
People over the age of 50 are still rarely the focus of interest for media makers. However, this target group is growing, not only in terms of numbers, but also in terms of self-confidence. People in this age group have their own interests and preferences - and conversely, these do not coincide with the media mainstream - old people are generally not considered sexy or marketable. Life50Plus aims to counter this attitude with courage, boldness, consistency and surprises, all presented with journalistic competence and visual opulence.
The magazine Life50Plus, already successfully published in English by British publisher Nexstar International, will also be published in German from November. The monthly magazine will be launched with a print run of 70,000 copies as a four-color A4 booklet. Life50Plus will be available in selected kiosks and selected hotels, as Kleinreport reported. Later, the publisher plans to establish Life50Plus as a cross-media package: Life50Plus.Radio.eu is to go on air from January 1, 2007, and television broadcasts are also planned; corresponding license applications have already been submitted.
People over the age of 50 are still rarely the focus of interest for media makers. However, this target group is growing, not only in terms of numbers, but also in terms of self-confidence. People in this age group have their own interests and preferences - and conversely, these do not coincide with the media mainstream - old people are generally not considered sexy or marketable. Life50Plus aims to counter this attitude with courage, boldness, consistency and surprises, all presented with journalistic competence and visual opulence.
