L'Hebdo and Romandie.com launch advertising combination

Ringier's weekly news magazine L'Hebdo and the current affairs portal Romandie News are launching the first journalistic advertising combination in French-speaking Switzerland. It will be called Breaking News. As Ringier announced in a press release, it is the first joint advertising combination between a magazine and an Internet portal for French-speaking Switzerland. According to Ringier, Breaking News will combine the reactivity of the Romandie News website, which is produced by Virtual Network, with the analytical and reflective capacity of L'Hebdo magazine. The joint advertising combination will extend the reach of Romandie News, with 4 million page views and 210,000 visitors per month, to that of L'Hebdo, with 210,000 readers per week. According to Ringier, Breaking News reaches between 32 and 49 percent of media users in high positions and between 39 and 55 percent of households in French-speaking Switzerland with an income of more than CHF 15,000. This is due to L'Hebdo's focus on decision-makers and influential personalities in French-speaking Switzerland.