Leutenegger dismisses New Ideas Managing Director

 Filippo Leutenegger has dissolved the advertising department of his magazine Neue Ideen. As the publisher of the magazine for homeowners announced in a press release on Monday, the advertising business will now be in the hands of the Creative Media agency. In this way, Leutenegger intends to drive marketing even more intensively. Managing Director Rehné Herzig is also no longer on board. Although both sides say that the magazine got off to a good start, Leutenegger is now letting the advertising and publishing specialist go. Herzig's commitment was good, he told Klein Report. However, costs had risen sharply and the decision to outsource the advertising business was therefore based on cost considerations.
The advertising agency Creative Media, based in Affoltern am Albis, will now expand its team to meet the needs of Neue Ideen. The company, managed by Manuel Loureiro, has been marketing advertising in national newspapers and magazines since 2003.