Leshop.ch: One in nine orders via mobile devices
After a good first half, Leshop.ch's growth slowed sharply in the second half of the year. By contrast, the number of orders placed via smartphone and tablet is growing: one in nine orders is already placed on mobile devices.
As recently as 2005, Leshop.ch sold goods worth 47 million francs, the Migros subsidiary wrote in a statement. Five years later, sales have tripled: In the 2011 financial year, it was 150 million francs. Orders via smartphone and tablet have already more than doubled compared to the previous year, it adds: In 2011, more than 11 percent of all orders with a value of more than 15 million francs were completed via mobile devices such as iPhones, Android phones or tablets. In the previous year, this share was still at 5 percent. This means that mobile shopping is developing much faster than ordering via desktop PCs did when they were launched in 1998.
