Leshop.ch: iPad supermarket planned
To boost stagnant sales, Swiss online supermarket Leshop.ch is turning to the mobile Internet and developing a special iPad application.
While Leshop.ch posted a 4 percent decline in sales in the first half of 2012, the Migros subsidiary continues to see great growth potential in the rapidly growing number of orders placed with mobile devices. Soon one in five purchases will be made today via the location-independent Internet, it says in a statement. However, the potential is far from exhausted, especially in view of the booming tablet computers.
A customer survey showed that 36 percent of Leshop.ch customers own an iPad and a third of the remaining respondents are planning to buy one in 2012. Leshop.ch is therefore investing in the development of a new iPad supermarket, which is to be presented this summer. "Our goal is to make shopping as time- and location-independent a process as possible - from ordering to receiving the goods," says CEO Christian D. Wanner. Leshop.ch is attempting to implement the latter with its new Drive pick-up centers in Studen (BE) and Staufen (AG). The shopping bags ordered online are stored directly in the trunk by Leshop.ch staff without the customer having to leave his vehicle.
