Head of Readership Kurt Blum leaves the NZZ

 Kurt Blum, Head of Reader Market at NZZ Verlag, is leaving the media company. Blum worked at Falkenstrasse for almost ten years: in 1999 he started as Head of Classifieds Market and took on the task of realigning this market segment with regard to Internet platforms. He then made a significant contribution to the planning and launch of NZZ am Sonntag on the publishing side, according to a press release from the media company. He was later assigned various project tasks. These included planning work for the outsourcing of advertising sales to Publicitas, the launch of the NZZ executive job portal and the optimization of the international edition of the NZZ. Blum has been in charge of reader marketing for the last two years. According to the press release, he has implemented various measures to increase efficiency. The NZZ did not provide any information about his successor.