Slightly less advertising expenditure in April
According to the Publicitas Index, advertising spending in the Swiss daily press fell by 0.6 points in April. However, this was primarily due to a lower number of newspaper issues.
According to the Publicitas Index, advertising expenditure in the Swiss daily press fell by 0.6 points in April. However, the main reason for this was a lower number of newspaper issues. As Publicitas announced on Tuesday, the Publicitas Index fell by 0.6 points to 92.2 points.
Classified ads were hit hardest by the calendar shift. Commercial advertisements recorded only a moderate decline. Job advertisements also suffered from the lower number of issues and the trend slowed down. By contrast, the index of job advertisements rose by 0.2 points to 141.3 points.
Classified ads were hit hardest by the calendar shift. Commercial advertisements recorded only a moderate decline. Job advertisements also suffered from the lower number of issues and the trend slowed down. By contrast, the index of job advertisements rose by 0.2 points to 141.3 points.
