Leibblatt for star children
Magazines Ariane Dayer takes the retro trend to the extreme: The inspiration for her magazine, *Saturne*, comes from the 1860s.
Magazines Ariane Dayer is taking the retro trend to the extreme: the models for her magazine Saturne date back to the 1960s - the 19th century. "Magazines can no longer bombard readers with news like television," says Ariane Dayer. As the former editor-in-chief of Ringier's political magazine L'Hebdo, she knows what she's talking about. In an over-informed society, Dayer is convinced that the magazine press must step back from topicality. What is needed are subjective titles with a strong personality, an insight that Dayer radically implements with the new Saturne magazine. Even the format is out of the ordinary: Square with a round
With an edge length of 30 centimeters, it clearly stands out from the usual newsstand variety. There are no photographs on the cover or inside the magazine: Saturne is illustrated exclusively by a group of young illustrators from the comic scene.
The magazine, which is published every two weeks, focuses on three topics: Information, poetry and satire. Despite Dayer's idea of deceleration, they are oriented towards topicality in their own way. The information section focuses on people who have witnessed important events. The poetry is always based on a current theme. "For example, when Alinghi wins the America's Cup, our theme is wind," explains the editor-in-chief. It almost goes without saying that satire - drawn or written - deals with the present.
Lunar eclipse as godmother
Ariane Dayer drew inspiration for this concept from magazines from the French Second Empire, the reign of Napoleon II from 1852 to 1870. "My favorite title from this period is L'Eclipse (the lunar eclipse)," enthuses Dayer. "This magazine came about as a reaction to La Lune, then there was Le Soleil ... all these names of celestial bodies seemed infinitely beautiful and poetic to me. That's why I chose Saturne."
Dayer finances the magazine out of her own pocket, together with investors François Longchamp and Daniel Salzmann. She is thus fulfilling a dream. But which readers will dream with her?
"Our readership is urban and modern," defines Dayer. Informed people, committed citizens with a certain level of education and income. People who are waiting for a magazine that lets them breathe better and brings joy and laughter. "They have their feet in the city and their heads in the stars."
With so much poetry, it is perhaps understandable that Ariane Dayer did not want to go into the business plan or the advertising business for the first issue. What is known is that Saturne will be published for the first time on March 5 with a print run of 30,000 copies. The magazine comprises 24 to 28 pages and is sold at newsstands for 6 francs. It is produced by six permanent employees and a number of freelancers. Faridée Visinand is in charge of advertising.
Retro feeling: Ariane Dayer.
Different format, different content: Saturne stands out from the zeitgeist.
"The great evil" Saturn takes its name from the second largest planet in the solar system. Known today primarily for its conspicuous rings, Saturn was considered "the great evil" in medieval astrology: it indicated misfortune, opposition and difficulties, and stood for punishment, old age and death.
In modern astrology, the significance of Saturn has been weakened to the principle of order, reality and moral boundaries.
The planet was named after Saturnus, the ancient Italian god of seed and fertility. The Romans associated Saturnus with the
Greek Kronos, the father of Zeus. He was the ruler of the gods before his son dethroned him and cast him into the underworld. (sm)
Stefano Monachesi
With an edge length of 30 centimeters, it clearly stands out from the usual newsstand variety. There are no photographs on the cover or inside the magazine: Saturne is illustrated exclusively by a group of young illustrators from the comic scene.
The magazine, which is published every two weeks, focuses on three topics: Information, poetry and satire. Despite Dayer's idea of deceleration, they are oriented towards topicality in their own way. The information section focuses on people who have witnessed important events. The poetry is always based on a current theme. "For example, when Alinghi wins the America's Cup, our theme is wind," explains the editor-in-chief. It almost goes without saying that satire - drawn or written - deals with the present.
Lunar eclipse as godmother
Ariane Dayer drew inspiration for this concept from magazines from the French Second Empire, the reign of Napoleon II from 1852 to 1870. "My favorite title from this period is L'Eclipse (the lunar eclipse)," enthuses Dayer. "This magazine came about as a reaction to La Lune, then there was Le Soleil ... all these names of celestial bodies seemed infinitely beautiful and poetic to me. That's why I chose Saturne."
Dayer finances the magazine out of her own pocket, together with investors François Longchamp and Daniel Salzmann. She is thus fulfilling a dream. But which readers will dream with her?
"Our readership is urban and modern," defines Dayer. Informed people, committed citizens with a certain level of education and income. People who are waiting for a magazine that lets them breathe better and brings joy and laughter. "They have their feet in the city and their heads in the stars."
With so much poetry, it is perhaps understandable that Ariane Dayer did not want to go into the business plan or the advertising business for the first issue. What is known is that Saturne will be published for the first time on March 5 with a print run of 30,000 copies. The magazine comprises 24 to 28 pages and is sold at newsstands for 6 francs. It is produced by six permanent employees and a number of freelancers. Faridée Visinand is in charge of advertising.
Retro feeling: Ariane Dayer.
Different format, different content: Saturne stands out from the zeitgeist.
"The great evil" Saturn takes its name from the second largest planet in the solar system. Known today primarily for its conspicuous rings, Saturn was considered "the great evil" in medieval astrology: it indicated misfortune, opposition and difficulties, and stood for punishment, old age and death.
In modern astrology, the significance of Saturn has been weakened to the principle of order, reality and moral boundaries.
The planet was named after Saturnus, the ancient Italian god of seed and fertility. The Romans associated Saturnus with the
Greek Kronos, the father of Zeus. He was the ruler of the gods before his son dethroned him and cast him into the underworld. (sm)
Stefano Monachesi
