Le Matin Bleu launches guerrilla campaign and festival in Zurich
A campaign committee for more free blue zones in the inner cities of western Switzerland was actually an advertising campaign for the free newspaper.
An action committee called "La Ville en Bleu
in the last few days in French-speaking Switzerland in support of his
Initiative for more free blue zones in city centers. What
as a political movement was in reality part of the
Launch campaign for the commuter newspaper Le Matin Bleu, devised by the
Bern advertising agency Numéro10. Enlightened contemporaries were able to
The sender can already be recognized by the campaign logo, which is the same blurred
typeface like Le Matin Bleu. According to Le Matin Dimanche
over 10,000 people registered on the Villebleue.ch website for the
alleged initiative. At the demonstrations in
Lausanne and Geneva, which the website called for, were held on Saturday.
only around 240 people. The guerrilla action is followed by
Monday, after the launch of the commuter newspaper, a classic
Print campaign. Le Matin Bleu also celebrates its launch on Monday evening
with the German-speaking Swiss: at the Mediacampus in Zurich, the tide is set to turn.
from 6.30 p.m. with a special experience for all the senses.
If you want to be part of the birth of the first free newspaper in French-speaking Switzerland
toast, you can register at .
in the last few days in French-speaking Switzerland in support of his
Initiative for more free blue zones in city centers. What
as a political movement was in reality part of the
Launch campaign for the commuter newspaper Le Matin Bleu, devised by the
Bern advertising agency Numéro10. Enlightened contemporaries were able to
The sender can already be recognized by the campaign logo, which is the same blurred
typeface like Le Matin Bleu. According to Le Matin Dimanche
over 10,000 people registered on the Villebleue.ch website for the
alleged initiative. At the demonstrations in
Lausanne and Geneva, which the website called for, were held on Saturday.
only around 240 people. The guerrilla action is followed by
Monday, after the launch of the commuter newspaper, a classic
Print campaign. Le Matin Bleu also celebrates its launch on Monday evening
with the German-speaking Swiss: at the Mediacampus in Zurich, the tide is set to turn.
from 6.30 p.m. with a special experience for all the senses.
If you want to be part of the birth of the first free newspaper in French-speaking Switzerland
toast, you can register at .
