Le Matin Bleu causes red heads at other newspapers
According to estimates, the free newspaper Le Matin Bleu in French-speaking Switzerland could make a profit of around CHF 10 million after five years.
The French free newspaper Le Matin Bleu
could generate a profit of around 10 million euros after five years.
francs, estimates the business magazine Bilan in its new
issue. In contrast, the costs for the launch are already likely to be
now amount to around 3 million francs. With 15 million francs
is how Bilan puts the paper's annual budget. The aim is that
15 million francs in the first year and in the second year
fifth year would amount to 25 million francs.
The free paper,
which will appear for the first time on October 31, 2005, will be published after
Bilan's assessment of some turbulence in the media scene of the
French-speaking Switzerland. Titles from other publishers, but also our own publications
of Edipresse, fear for their advertising customers. At risk are Le Matin,
Tribune de Genève and 24 heures - all published by Edipresse
published. Is the media company cutting itself off with the launch of
of a free newspaper into its own flesh? Not necessarily, thinks
Sacha Wigdorovits to Bilan. The Zurich native had told 20 Minuten
its launch six years ago and points out that
Edipresse keeps competitors at bay with its own free newspaper
could. Tamedia will not be active in French-speaking Switzerland with 20 Minuten
Wigdorovits believes. As the leading local publisher, Edipresse could
to go it alone, but Tamedia did not. What others
Edipresse publications lose advertising volume due to Le Matin Bleu
can at least be recovered within the Group.
While the makers of most French-language newspapers first of all
wait and see
want to see how the situation will change with the entry of a new title.
the Fribourg daily newspaper La Liberté is already gearing up for the
Counter-attack. If Le Matin Bleu is also distributed in Fribourg, he said
The company is planning to launch its own free newspaper, confirms Albert Noth,
Board member of Saint-Paul, the publishing house of La Liberté. Through the
Le Matin Bleu's entry will make it more difficult for other newspapers,
to acquire advertising from national campaigns, he told
Bilan. This influence also exists when the latest Edipresse child
would not advance directly into the territory of La Liberté.
could generate a profit of around 10 million euros after five years.
francs, estimates the business magazine Bilan in its new
issue. In contrast, the costs for the launch are already likely to be
now amount to around 3 million francs. With 15 million francs
is how Bilan puts the paper's annual budget. The aim is that
15 million francs in the first year and in the second year
fifth year would amount to 25 million francs.
The free paper,
which will appear for the first time on October 31, 2005, will be published after
Bilan's assessment of some turbulence in the media scene of the
French-speaking Switzerland. Titles from other publishers, but also our own publications
of Edipresse, fear for their advertising customers. At risk are Le Matin,
Tribune de Genève and 24 heures - all published by Edipresse
published. Is the media company cutting itself off with the launch of
of a free newspaper into its own flesh? Not necessarily, thinks
Sacha Wigdorovits to Bilan. The Zurich native had told 20 Minuten
its launch six years ago and points out that
Edipresse keeps competitors at bay with its own free newspaper
could. Tamedia will not be active in French-speaking Switzerland with 20 Minuten
Wigdorovits believes. As the leading local publisher, Edipresse could
to go it alone, but Tamedia did not. What others
Edipresse publications lose advertising volume due to Le Matin Bleu
can at least be recovered within the Group.
While the makers of most French-language newspapers first of all
wait and see
want to see how the situation will change with the entry of a new title.
the Fribourg daily newspaper La Liberté is already gearing up for the
Counter-attack. If Le Matin Bleu is also distributed in Fribourg, he said
The company is planning to launch its own free newspaper, confirms Albert Noth,
Board member of Saint-Paul, the publishing house of La Liberté. Through the
Le Matin Bleu's entry will make it more difficult for other newspapers,
to acquire advertising from national campaigns, he told
Bilan. This influence also exists when the latest Edipresse child
would not advance directly into the territory of La Liberté.
