L'Agefi SA expands cross-media strategy
L'Agefi SA has decided to take over the marketing of Indices and Agefi Magazine itself as of July 1. To complete the cross-media offering, work is underway on the website and on a series of events for the Geneva banking center.
According to the Agefi press release, the Agefi SA press group, which is indispensable for the Geneva financial center, will thus once again independently operate the advertising and marketing business for the daily newspaper and now for Indices and Agefi Magazine after 15 years. Switzerland's business and financial daily will further strengthen and expand the joint sales organization in Lausanne and in Zurich.
With this step, the independent media house based in Lausanne is taking over responsibility in its strategic core business and gaining direct contact with its advertising customers. According to the press release, this decision is based on the wishes expressed by many customers.
