KünzlerBachmann puts the finishing touches to its appearance

The St. Gallen-based company KünzlerBachmann
has introduced new company names and changed its corporate identity.
adjusted. A review had shown that the company designations
do not correspond to the actual areas of activity. One
Differentiation into the three competence areas of publishing, direct marketing and
Media should now create more transparency. The former designation
Künzler-Bachmann Direct AG was changed to Künzler-Bachmann Verlag AG.
This is the name under which the guidebooks Werdendes Leben, Unser Baby,
Kidy - Child and Family as well as the recently launched
Spick youth magazine, which was taken over by Tamedia. The
Künzler-Bachmann Rechenzentrum AG becomes KünzlerBachmann
Directmarketing AG, whose focus is on database and
target group marketing. KünzlerBachmann Medien AG reserves the right to
its previous name. Specialist and
Special interest magazines in the areas of marketing,
communication, technology and health. As part of this
The corporate design was also adapted to the new features. The lettering in the
Logo now appears in lower case and as one word.