Strong growth
GEMI The electronic media recorded a disproportionately high increase of seven points in April. All media covered and published by Media Focus recorded an average increase of 3 index points.
GEMI All electronic media combined rose disproportionately by 7 index points in April, reaching a record high of 431 (424) points. All media recorded and published by Media Focus recorded an average increase of 3 index points. The Internet in particular, which has not been spoiled in recent months, increased by 8 to 268 points. TV also shone (+8 to 459 index points). Radio is also impressive with an increase of 5 index points. Teletext followed suit and also grew by 5 points. In comparison to the increase of 7 index points in the Gemi Index for electronic media, the total for all media recorded an increase of 3 to 203 index points. The Gemi provides information on the indexed development of the various electronic media in comparison to the overall market since the introduction of the first advertising window in 1993 (Adscreen December 2004 by AIS, currently missing).
