Is Tamedia coming with a free compact edition of Tagi?
According to speculation in *Die Weltwoche*, the new newspaper announced by Tamedia is expected to follow the model of the German *Welt Kompakt* and be published as a free edition of the *Tages-Anzeiger*. With this free newspaper, which is expected to be published in Bern, Basel, and Zurich, the publishing house aims to compete with the new *.ch* free newspaper.
According to speculation in Weltwoche, the new newspaper announced by Tamedia will be modeled on the German newspaper Welt Kompakt and take the form of a free edition of the Tages-Anzeiger. The publishing house intends to compete with the new free newspaper .ch with the free paper, which is expected to be published in Berne, Basel and Zurich. The fact that the latest Tamedia child could harm the publisher's own 20 Minuten is accepted. According to Weltwoche, there is another innovation in the online sector: Tages-Anzeiger.ch will be expanded into a national news network with the help of Basler Zeitung and the two Bernese newspapers. Tamedia spokesman Christoph Zimmer did not want to confirm either report: "We do not comment on market rumors". It has already been communicated that Rolf Bollmann will be responsible for the new newspaper project, while former magazine editor-in-chief Res Strehle will take care of the further development of the web platforms. "It is clear that the online area is a very important project for us," says Zimmer.
Thirdly, Weltwoche reports that Tamedia wants to make up for the "dramatic loss of readership" of the Tages-Anzeiger in the advertising-relevant age group of 20 to 39-year-olds. Their share has fallen from 41 to 32 percent within seven years. Zimmer confirmed this figure when asked by Werbewoche. "However, there are also very positive signs: at the beginning of the year, the Tages-Anzeiger was the most successful daily newspaper among the top leaders in the Wemf MACH Leader study. The regionalization strategy is also a major step towards gaining more readers.
Thirdly, Weltwoche reports that Tamedia wants to make up for the "dramatic loss of readership" of the Tages-Anzeiger in the advertising-relevant age group of 20 to 39-year-olds. Their share has fallen from 41 to 32 percent within seven years. Zimmer confirmed this figure when asked by Werbewoche. "However, there are also very positive signs: at the beginning of the year, the Tages-Anzeiger was the most successful daily newspaper among the top leaders in the Wemf MACH Leader study. The regionalization strategy is also a major step towards gaining more readers.
