Commercial advertisements weakened in August
In August, the Publicitas Index recorded a slight increase of 0.2 points compared with the same month last year, reaching 97.2 percent. However, the large number of job advertisements had to compensate for modest sales in other sectors.
The Publicitas index recorded a slight increase of 0.2 points to 97.2% in August compared to the same month last year. However, the large number of job advertisements had to compensate for the modest turnover in other sectors. The job advertisement index rose by 2.4 points to 185.9 points in August. According to Publicitas, job advertisements "continued to develop dynamically" in all sectors of the economy.
Commercial advertisements, on the other hand, are struggling to experience an upturn after a good July despite an increase in the number of inserts. The advertising company attributes this primarily to the modest investments made by car importers and telecommunications companies.
According to Publicitas, the result for occasional advertisements is virtually unchanged from the previous year. The national elections have hardly had any impact on this category of advertisements so far, it adds.
On the other hand, real estate advertisements showed a marked decline. This was mainly due to the lack of rental properties. The real estate advertisements index fell by 0.7 points to 93.7 points.
Commercial advertisements, on the other hand, are struggling to experience an upturn after a good July despite an increase in the number of inserts. The advertising company attributes this primarily to the modest investments made by car importers and telecommunications companies.
According to Publicitas, the result for occasional advertisements is virtually unchanged from the previous year. The national elections have hardly had any impact on this category of advertisements so far, it adds.
On the other hand, real estate advertisements showed a marked decline. This was mainly due to the lack of rental properties. The real estate advertisements index fell by 0.7 points to 93.7 points.
