KMU Manager becomes an entrepreneurial newspaper

 The Schweizer Unternehmerzeitung is launched at the beginning of December with a circulation of 100,000 copies. It replaces KMU-Manager, which has been published for 13 years. The reason for the renaming is that the KMU Manager was increasingly often confused with other publications in the SME sector, as Remo Kuhn from the publisher Swiss Businesspress told Werbewoche. "Although we publish the oldest newspaper for SMEs, the confusion was causing increasing difficulties." Now the paper has a new look and has greatly expanded its reporting on economic policy. In addition to expanding the service section, the business newspaper will also increasingly report on innovation, management, controlling, IT and logistics with specialist articles. The editorial team, headed by Sandra Olar, remains the same and is committed to professional journalism.
The newspaper is sent to all companies in German-speaking Switzerland; smaller companies with up to ten employees receive it via their business mailbox. For around 26,000 companies with more than ten employees, the newspaper is sent directly to the CEO.