Klartext: Media magazine examines cooperation with Edito
The media magazine Klartext is holding talks with potential partners regarding organizational or editorial collaboration. These include the Swiss Creative Industries Association, founded in 2009, which is already contributing to the December issue of Klartext, and, in particular, the rival publication Edito, with which the magazine is exploring a merger.
The media magazine Klartext goes back to Comedia's predecessor organization, the Swiss Journalists' Union (SJU). This organization launched the Klartext Foundation 30 years ago and has provided it with significant support ever since. Negotiations are now apparently underway regarding a partnership with the publishing association of rival magazine Edito, which in turn includes the Swiss Syndicate of Media Professionals (SSM) and Impressum. The Klartext Foundation Board is currently in talks with the Edito publishers' association regarding a possible joint venture project, according to a press release issued on Tuesday.
The foundation and the association would publish a joint media magazine as equal partners. The magazine will be launched in spring 2011 at the earliest. A delegation from the Foundation Board is holding talks with a delegation from the association after consulting with its founder, the media trade union Comedia, according to the statement. The project, which is currently being developed, will be submitted to the supporting members of the association, SSM and Impressum, in the near future.
The foundation and the association would publish a joint media magazine as equal partners. The magazine will be launched in spring 2011 at the earliest. A delegation from the Foundation Board is holding talks with a delegation from the association after consulting with its founder, the media trade union Comedia, according to the statement. The project, which is currently being developed, will be submitted to the supporting members of the association, SSM and Impressum, in the near future.
