Cinema range à discretion
Marketer On December 1, the Lausanne-based advertising agency Mediapresse took over the marketing of the three Swiss free cinema magazines Close-up, Film demnächst and Avant Première.
Marketer
On December 1, the Lausanne-based advertising agency Mediapresse took over the marketing of the three Swiss free cinema magazines Close-up, Film demnächst and Avant Première. Mediapresse now has a concentrated reach of around 570,000 cinema-goers. The three magazines are distributed free of charge in cinemas with 400,000 copies per month - Close-up in those of the Kitag cinema chain, the others in the other theaters. In addition, Close-up is sent to holders of the CS-Cinecard, Avant Première to customers of the online DVD distributor dvdfly.ch.Mediapresse offers the three magazines individually and in two combinations: the entire German-speaking part of Switzerland (Film demnächst and Close-up) with a 10 percent discount and the all-Swiss cinema pool (three-pack) with a 15 percent discount. A 1/1 page four-color costs CHF 30,572 gross in the cinema pool.
Such a pool had long been obsolete, but because the magazines were marketed by different agencies, it never materialized. Close-up belongs to Teleclub and was previously handled by PubliGroupe subsidiary Cinecom. The other two titles belong to the Geneva-based Quorum Group and were marketed by its Promoguide agency. It is unclear why Teleclub handed over Close-up to Mediapresse. No explanation was available from Teleclub.
The change from Promoguide to Mediapresse, on the other hand, is understandable: out of the Quorum Group - into an independent agency. But this is not a real cut, since Mediapresse owner Olivier Bloch holds several functions at the Quorum Group. And Quorum boss Roland Ray is chairman of the board at Mediapresse.
Markus Knöpfli
On December 1, the Lausanne-based advertising agency Mediapresse took over the marketing of the three Swiss free cinema magazines Close-up, Film demnächst and Avant Première. Mediapresse now has a concentrated reach of around 570,000 cinema-goers. The three magazines are distributed free of charge in cinemas with 400,000 copies per month - Close-up in those of the Kitag cinema chain, the others in the other theaters. In addition, Close-up is sent to holders of the CS-Cinecard, Avant Première to customers of the online DVD distributor dvdfly.ch.Mediapresse offers the three magazines individually and in two combinations: the entire German-speaking part of Switzerland (Film demnächst and Close-up) with a 10 percent discount and the all-Swiss cinema pool (three-pack) with a 15 percent discount. A 1/1 page four-color costs CHF 30,572 gross in the cinema pool.
Such a pool had long been obsolete, but because the magazines were marketed by different agencies, it never materialized. Close-up belongs to Teleclub and was previously handled by PubliGroupe subsidiary Cinecom. The other two titles belong to the Geneva-based Quorum Group and were marketed by its Promoguide agency. It is unclear why Teleclub handed over Close-up to Mediapresse. No explanation was available from Teleclub.
The change from Promoguide to Mediapresse, on the other hand, is understandable: out of the Quorum Group - into an independent agency. But this is not a real cut, since Mediapresse owner Olivier Bloch holds several functions at the Quorum Group. And Quorum boss Roland Ray is chairman of the board at Mediapresse.
Markus Knöpfli
