Moviegoers don't care about the World Cup
Major sporting events have no impact on movie-going habits, whether it's the World Cup, the European Championship, or the Olympics. An analysis conducted by Cinecom based on attendance figures from the Procinema cinema association is reassuring to advertisers.
Major sporting events have no influence on cinema-going behavior, regardless of whether it is the Football World Cup, European Championships or Olympics. An analysis carried out by Cinecom on the basis of attendance figures from the cinema association Procinema reassures advertising customers. Even when sport is being watched in Swiss living rooms, cinemas are in great demand, according to the press release. In the 2004 cinema year, a third more visitors were counted during the European Football Championships than in the corresponding period of the previous year. The number of visitors also increased during the Olympic Games in August 2004 and during the Winter Olympics in Turin. During the latter, visitor numbers rose by 4.5 percent compared to the previous year. Cinecom concludes that sporting events therefore "actually have no influence on cinema behavior".
