Children's magazines are a lucrative advertising market
Children's magazines are the ideal medium for reaching children as a target audience.
Children's magazines are the ideal medium,
to reach children as a target group. This is due to the positive
parents' attitude towards children's magazines, such as
from a study by the Periodical Publishers Association based in
England. Parents who generally do not reject advertising,
prefer magazines to other media. According to the study
parents that children are enticed to read in this way. In addition
magazines are a positive alternative to television and enable
them to read together with the children. In Germany, the
children's magazine market on a regular basis. The Egmont Ehapa
Verlag will publish the annual
Kids consumer analysis, in which more than 1600 adolescents between the ages of
between the ages of six and 13. Around three quarters of the respondents
Children would regularly read one of the 36 magazines that the publisher
Ralf Bauer from Egmont Ehapa explains to
Pressetext.ch.
to reach children as a target group. This is due to the positive
parents' attitude towards children's magazines, such as
from a study by the Periodical Publishers Association based in
England. Parents who generally do not reject advertising,
prefer magazines to other media. According to the study
parents that children are enticed to read in this way. In addition
magazines are a positive alternative to television and enable
them to read together with the children. In Germany, the
children's magazine market on a regular basis. The Egmont Ehapa
Verlag will publish the annual
Kids consumer analysis, in which more than 1600 adolescents between the ages of
between the ages of six and 13. Around three quarters of the respondents
Children would regularly read one of the 36 magazines that the publisher
Ralf Bauer from Egmont Ehapa explains to
Pressetext.ch.
