Children's TV: Fewer viewers due to streaming services
The recent decline in viewing figures for some US television channels can be attributed in part to the growing range of streaming services such as Netflix and Apple's iTunes.
At any rate, this is what a study presented last week by market researcher Bernstein Research suggests. According to the study, linear children's programs, including Nickelodeon, are losing viewers in households that regularly use Netflix's streaming service. Specifically, compared to the first quarter of the previous year, Nickelodeon's viewing figures fell by six percent in streaming households, while the Nick Toons and Teen Nick channels fell by as much as eleven percent. In households that do not use a streaming service, however, ratings rose by two percent for Nickelodeon, five percent for Nick Toons and 26 percent for Teen Nick. (Wuv.de/contact)
