"AI is only as good as the data behind it"
Whether it’s personalized communication, recommendations, or analyses—artificial intelligence can revolutionize customer management. But: «Without good data, there can be no real progress,» says data expert Martin Grossrieder in the Text Akademie podcast.
Incomplete or scattered data leads to miscommunication and damages customer loyalty. Whether manual or automated - those who have their data under control communicate in a targeted manner. "What goes in, comes out. Bad data leads to bad decisions," warns Martin Grossrieder, Managing Director and co-owner of Meinnetz.ch, in an interview with Christoph Soltmannowski.
His tip: a clear "data recipe". With rules on storage, deletion and responsibilities. Automated processes and clear guidelines help to comply with legal requirements and minimize risks.
Data awareness starts in the mind
In addition to technology, Grossrieder is convinced that a rethink is needed above all. Data literacy should be anchored in all departments. He recommends interdisciplinary teams that work together on strategy, processes and training: "It's not just about rules, but about understanding the consequences."
Targeted use of AI
Grossrieder believes in personal AI assistants that take over routine tasks. However, this requires structured, up-to-date and reliable data. Companies should use AI where it creates real added value - for example in customer support or analysis.
The video podcast "AI and Society - Paths into the New World" is produced by the Swiss Text Academy, which also offers courses on artificial intelligence. Two episodes are published monthly, on Spotify, YouTube and other podcast platforms.
