No surprises
Circulation Figures The list of circulation figures for Swiss publications is now available—no surprises there.
Circulation figures The list of circulation figures for Swiss press products is now available - with no surprises. The AG für Werbemedienforschung (Wemf) recently published online the complete list with all circulation figures (see WW 35/07), including those titles that submitted their figures between September 15 and 30. The complete bulletin with the detailed circulation figures will be published in the course of November and there is little to add: For systematic reasons, the Wemf has adjusted the value of the provisionally certified circulation of 20 minutes upwards by 14,897 copies to 210,108. The paid circulation of Mittelland Zeitung also increased by 5,660 copies (now 207,531). The reason for the correction is an oversight because Wemf had not counted the Zurzach split, which the publisher had always included in Baden in previous years.
Minor corrections were made by Basler Zeitung (+105 to 94,084 copies) and Südostschweiz-Gesamtausgabe (+84 to 126,697 copies).
The list now also includes the titles of Axel Springer Switzerland - until recently the Handelszeitung publishing group and Jean Frey Verlag (see WW 35/07). The circulations of their business titles are all showing a slight to significant upward trend: Bilanz (plus 560 copies; new 38,660), Handelszeitung (plus 85 copies; new 30861 excluding former Cash subscribers), Stocks (plus 2488 copies; new 20,736) and PME-Magazine (plus 1,259 copies; new 12,053). In the consumer press, on the other hand, the flagship Beobachter lost 3,171 copies and now has a circulation of 311,910 copies.
Further changes compared to the previous year's circulation figures were recorded for the consumer press Teleclub (minus 2,012 copies; now 68,280), Ticino 7 (plus 838 copies; now 93,617) and TV Star (plus 920 copies; now 170,395). Sole proprietor Roger Köppel now reports a total paid circulation of 89,760 copies (up 6,911) for his Weltwoche.
René Worni
Minor corrections were made by Basler Zeitung (+105 to 94,084 copies) and Südostschweiz-Gesamtausgabe (+84 to 126,697 copies).
The list now also includes the titles of Axel Springer Switzerland - until recently the Handelszeitung publishing group and Jean Frey Verlag (see WW 35/07). The circulations of their business titles are all showing a slight to significant upward trend: Bilanz (plus 560 copies; new 38,660), Handelszeitung (plus 85 copies; new 30861 excluding former Cash subscribers), Stocks (plus 2488 copies; new 20,736) and PME-Magazine (plus 1,259 copies; new 12,053). In the consumer press, on the other hand, the flagship Beobachter lost 3,171 copies and now has a circulation of 311,910 copies.
Further changes compared to the previous year's circulation figures were recorded for the consumer press Teleclub (minus 2,012 copies; now 68,280), Ticino 7 (plus 838 copies; now 93,617) and TV Star (plus 920 copies; now 170,395). Sole proprietor Roger Köppel now reports a total paid circulation of 89,760 copies (up 6,911) for his Weltwoche.
René Worni
