No rescue for the media through iPad & Co
Der iPad geniesst seit der Lancierung viel Medienaufmerksamkeit. Für die Schweizer Medienbranche eräffenen das iPad und andere Tablet-Computer zwar neue Vertriebsperspektiven, kaum aber einen Ausweg aus der Krise.
Some exponents of the media industry even see the new tablet PCs as a way out of the current crisis. A survey of experts conducted by the media consultancy Publicom revealed that the experts are not quite so euphoric about this. There is little doubt about the success of the new mobile devices. They are also convinced that users are willing to pay for special content. But whether this will be enough to establish a successful business model still seems uncertain.
Experts assume that device manufacturers, network operators and software companies will primarily benefit from the tablet boom. Content providers, on the other hand, will have to make do with what is left for them.
Publicom, which specializes in media research and consulting, regularly publishes the results of an expert survey under the name Delphinarium. Over forty experts from leading media companies as well as representatives from advertising, media journalism, communications science and corporate communications take part in the panel.
Experts assume that device manufacturers, network operators and software companies will primarily benefit from the tablet boom. Content providers, on the other hand, will have to make do with what is left for them.
Publicom, which specializes in media research and consulting, regularly publishes the results of an expert survey under the name Delphinarium. Over forty experts from leading media companies as well as representatives from advertising, media journalism, communications science and corporate communications take part in the panel.
