Kanal9 launches second appeal for donations
A fundraising appeal by the Valais local television station Kanal9 to all households in Valais has so far been insufficient to prevent an impending financial shortfall. Instead of the hoped-for 600,000 francs, only 350,000 francs were raised. A second fundraising appeal is intended to help.
The bilingual local television station Canal9/Kanal9 has already been able to count on a great deal of support from its viewers in the form of a contribution of three francs per month. The cable network operator Netplus added the amount of 36 francs per household to the annual bill. Anyone who did not want to pay voluntary support simply had their name removed from the list. To date, 50,000 households have paid the contribution. In future, however, the cable network operator no longer wants to take over the billing. The local broadcaster therefore turned directly to the 150,000 households in Valais last October in a large-scale campaign with Valais personalities. After six months, the results are mixed, with revenues of CHF 350,000. Kanal9 expressed its thanks for the contributions on Monday evening, but asked for even more active support. If the funding is not forthcoming, some programs will be cut or even cancelled, according to the press release. (SDA)
