Kai Schmidt-Merz new CPO Fiction at Blue+
Blue Entertainment has a new Chief Product Officer for Fiction. Starting in mid-March 2025, Kai Schmidt-Merz will be responsible for Blue+'s fiction offerings.
Most recently, Kai Schmidt-Merz was Senior Vice President at Sky Deutschland, where he was responsible for the marketing of all Sky program packages and content, from films and series to sports, and also headed up Consumer PR, Social Media, Merchandising and Platform Promotion. Previously, he was responsible for the digital business at the German Football League (DFL) and worked for 20th Century Fox Home Entertainment for over ten years, most recently as Managing Director for the DACH region and BeNeLux.
"Blue Entertainment is a dynamic player in the Swiss media market that is actively and innovatively shaping the future of streaming. I look forward to contributing my expertise to the strategic design and expansion of our fictional offering. My focus is on working with the team to further establish Blue as the first port of call for gripping entertainment," says Kai Schmidt-Merz.
"With his large network and broad experience, Kai will successfully develop and strengthen our proposition. He will also be an excellent addition to Blue-GL," says Cyril Wick, CEO of Blue Entertainment, with conviction.
Schmidt-Merz takes over the position from Malte Probst, who left Blue Entertainment at the end of October 24 after three years of service.
