JvM/Limmat: Max presents women's shoes
The Jung von Matt/Limmat agency has created new ad campaigns for Max Shoes. The ads promote the current spring and summer collection.
Max Shoes now offers the shoe trends of the season in 13 stores throughout Switzerland and one in Austria. For spring, Max Shoes and Jung von Matt/Limmat are presenting the latest shoe collection for fashion-conscious women. Under the line "Spring/Summer presented by Max", however, the shoes in the new designs are not presented by a pretty woman as usual, but by a male model. The designs have been on display since the beginning of March.
Responsible at Max Shoes: Daniel Widmer (Head of Marketing), Edi Westphale (Head of Communications), René Minder (Head of Sales Organization Max Shoes). Responsible at Jung von Matt/Limmat: Lukas Frei, Alexander Jaggy (CD), David Hanselmann (AD), Matthias Fürst (graphics), Martin Samsel, Jasmin Schmid, Jil Rottmann (consulting), Ilonka Galliard, Erasmo Palomba (art buying), Kristian Schuller (photography).
