June drove up advertising expenditure
Advertising expenditure in Switzerland rose by 5.9 percent year-on-year to 332.4 million Swiss francs. Accumulated advertising expenditure in the first half of 2007 rose by 8.2 percent to just under 2 billion Swiss francs, according to the market research institute Media Focus on Friday.
Advertising expenditure in Switzerland continued to grow in June. Compared to the previous year, it rose by 5.9 percent to 332.4 million Swiss francs. Accumulated advertising expenditure in the first half of 2007 rose by 8.2 percent to just under 2 billion Swiss francs, according to the market research institute Media Focus on Friday. Television gained market share and received around a quarter of advertising investment. Daily newspapers recorded the highest revenues with 35.7 percent. In contrast, only 1.2 percent of advertising expenditure went to the Internet.
According to the monthly report on the development of the Swiss advertising markets by Media Focus, most advertising money continues to be spent on finance (CHF 36 million), food (CHF 33.4 million) and vehicles (CHF 27.8 million). Migros is the company with the highest advertising expenditure, followed by Coop, Nestlé and Swisscom.
According to the report, the beverage industry increased its expenditure by more than 50 percent to 20 million francs. Non-alcoholic beverages in particular were advertised more at the start of the summer. The pharmaceutical industry also significantly increased its advertising expenditure by 28.5% to CHF 8.6 million.
Advertising for energy increased by almost four-fifths. In contrast, there was significantly less advertising for tobacco. Expenditure fell by 78.8% to around CHF 1 million.
In the markets with a smaller advertising volume, political campaigns recorded the highest increase in advertising expenditure, namely growth of 87.2%. However, unlike this year, there was no national referendum in the same period last year.
According to the monthly report on the development of the Swiss advertising markets by Media Focus, most advertising money continues to be spent on finance (CHF 36 million), food (CHF 33.4 million) and vehicles (CHF 27.8 million). Migros is the company with the highest advertising expenditure, followed by Coop, Nestlé and Swisscom.
According to the report, the beverage industry increased its expenditure by more than 50 percent to 20 million francs. Non-alcoholic beverages in particular were advertised more at the start of the summer. The pharmaceutical industry also significantly increased its advertising expenditure by 28.5% to CHF 8.6 million.
Advertising for energy increased by almost four-fifths. In contrast, there was significantly less advertising for tobacco. Expenditure fell by 78.8% to around CHF 1 million.
In the markets with a smaller advertising volume, political campaigns recorded the highest increase in advertising expenditure, namely growth of 87.2%. However, unlike this year, there was no national referendum in the same period last year.
