Jungfrau Zeitung increases advertising revenue again
In the first quarter of 2006, Mikrozeitung's advertising revenue increased by 7 percent compared with the previous year.
The Jungfrau Zeitung increased its advertising revenue by 7 percent in the first quarter of 2006 compared to the previous year. This is the fifth time in a row that the micro-newspaper has increased its net advertising revenue from January to March, as announced by publisher Gossweiler Media. The Jungfrau Zeitung sees the reasons for the renewed growth in its specific publishing concept, the Internet workflow and the dual strategy of online and print. The focus is on the online edition, from whose news flow a printout is produced twice a week. According to the Wemf Net-Audit of March 2006, 18,000 different users per month use the online version, as reported by Gossweiler Media. 10,000 households subscribe to the print edition of the Jungfrau Zeitung, which in turn generates 25,000 readers (GfK study 2005). According to the communiqué, around two thirds of the advertising revenue comes from cross-media offers.
