Young people watch TV more often at friends' homes

Social media use has decreased among young people. According to the study, the proportion of people using Facebook has fallen by ten percentage points in the space of a year. If young people are therefore watching more TV with friends and communicating less via social networks, the question arises as to whether personal contact - even if it takes place in front of the TV set - is about to make a comeback at the expense of digital communication, according to a press release on the study on Wednesday. It is still too early to give a clear answer. Studies over the next few years could provide clarity.

Smartphone has the same importance as TV set

The trend in smartphone use is already clear. In the population as a whole, the smartphone has now become as important as the television set. There are very few young people who do not use a smartphone every day. Two thirds of the population in German- and French-speaking Switzerland already use their smartphone at home. Among young people, the figure is as high as 95 percent. Smartphones are also used significantly more at work and at school as well as on public transport than they were a year ago. Young people in particular are using the internet on their smartphones more and more often. At least a quarter watch live television programs on their device at least occasionally.

The IGEM-digiMonitor was developed by the Interessengemeinschaft elektronische Medien IGEM together with the AG für Werbemedienforschung WEMF. The Lucerne Link Institute collected this year's data by telephone between the beginning of August and the beginning of September. (SDA)