Jung von Matt/Limmat wins the Crossmedia Award with "Viva La Grischa
The Crossmedia Award, presented on Tuesday evening, went to Jung von Matt/Limmat for the «Viva La Grischa» campaign by Graubünden Ferien and Heineken Switzerland. Wirz Werbung and Rod took home the silver and bronze awards.
The Crossmedia Award presented on Tuesday evening went to Jung von Matt/Limmat for the campaign "Viva La Grischa" by Graubünden Ferien and Heineken Switzerland. The campaign prevailed against five other nominees in the competition, which was held for the fifth time by the Goldbach Media Group. The winner of the silver medal is Mars Switzerland's "Hopp Schwiiz - Power to the Fans" campaign, which was created and implemented by advertising agency Wirz Werbung. The bronze medal went to "I Have MSF" for Médecins Sans Frontières by the Rod Kommunikation agency.
The "Viva La Grischa" campaign is a very creative solution for how to generate a high level of attention on TV as well, despite the ban on advertising alcoholic beverages on TV, said jury president Marco Taborelli, explaining the decision. "The entire campaign has a high degree of innovation in addressing completely different target groups and the unconventional way of bringing two brands together." He added that it contained an intelligent networking of a wide variety of channels from the Internet, print, TV, radio and mobile via a connecting element: a song.
The "Crossmedia Award Night" took place in a festive setting at the Hürlimann-Areal in Zurich with more than 150 guests. The award ceremony was hosted by Viola Tami. Jury president Marco Taborelli praised each of the winners in a short laudatory speech, and Goldbach Media CEO Klaus Kappeler presented all the nominees with their certificates and the lucky winners with their trophies containing prize money of CHF 10,000. Rocking entertainment was provided by the young Swiss band "The Rambling Wheels", winners of the MyCokeMusic Soundcheck 2008.
You can find the cases of the winner and nominee here. The three winners will present their cross-media case at the Mediarena to a wider audience in the form of a workshop on May 27, 2009.
The "Viva La Grischa" campaign is a very creative solution for how to generate a high level of attention on TV as well, despite the ban on advertising alcoholic beverages on TV, said jury president Marco Taborelli, explaining the decision. "The entire campaign has a high degree of innovation in addressing completely different target groups and the unconventional way of bringing two brands together." He added that it contained an intelligent networking of a wide variety of channels from the Internet, print, TV, radio and mobile via a connecting element: a song.
The "Crossmedia Award Night" took place in a festive setting at the Hürlimann-Areal in Zurich with more than 150 guests. The award ceremony was hosted by Viola Tami. Jury president Marco Taborelli praised each of the winners in a short laudatory speech, and Goldbach Media CEO Klaus Kappeler presented all the nominees with their certificates and the lucky winners with their trophies containing prize money of CHF 10,000. Rocking entertainment was provided by the young Swiss band "The Rambling Wheels", winners of the MyCokeMusic Soundcheck 2008.
You can find the cases of the winner and nominee here. The three winners will present their cross-media case at the Mediarena to a wider audience in the form of a workshop on May 27, 2009.
