Jung von Matt/Limmat emotionalizes the medium of radio for SRG
To strengthen digital radio, SRG has commissioned the Zurich agency Jung von Matt/Limmat with a new image campaign. This now stages the transition from the analog to the digital age.
The medium of radio is changing. The transition from the analog to the digital age has primarily affected the way it is transmitted. Today, Schweizer Radio DRS already broadcasts more stations via digital channels than via FM.
In order to strengthen digital radio, SRG has commissioned the Zurich agency Jung von Matt/Limmat with a new image campaign. This now stages the turning point in the history of radio, which is inextricably linked to the history of man and technology, and attempts to position digital radio as a logical further development of the medium.
At the heart of the campaign is an emotional film that reviews key moments of the past decades with original footage and, according to the agency, aims to show the great moments in which radio has moved, touched and accompanied us. Against this backdrop, it builds a bridge to the digital future. The campaign's motto is ultimately: "This is where the story ends. And a new one begins. Digital radio, the radio of the future."
The new appearance also includes information measures at the POS.
Responsible at Swiss Radio DRS: Max W. Gurtner (Head of Corporate Communications SRG) Simon Meyer (Corporate Communications SRG) Béatrice Merlach (Head of Communications + Marketing SR DRS) Ernst Werder (Product Manager Digital Radio SR DRS) Responsible at Jung von Matt/Limmat: Alexander Jaggy (Creative Direction), Samuel Christ (Text), Patrick Beeli (Art Direction), Ariel Zumstein (Graphics), Martin Fritsche, Claudia Camenisch, Felix Zürcher (Consulting) Erasmo Palomba, Ilonka Galliard, Didi Knall (Art Buying), Film Production: Panam Film, Soundmix: Kirschner Music, Postproduction: Südlich-t OHG, Munich.
In order to strengthen digital radio, SRG has commissioned the Zurich agency Jung von Matt/Limmat with a new image campaign. This now stages the turning point in the history of radio, which is inextricably linked to the history of man and technology, and attempts to position digital radio as a logical further development of the medium.
At the heart of the campaign is an emotional film that reviews key moments of the past decades with original footage and, according to the agency, aims to show the great moments in which radio has moved, touched and accompanied us. Against this backdrop, it builds a bridge to the digital future. The campaign's motto is ultimately: "This is where the story ends. And a new one begins. Digital radio, the radio of the future."
The new appearance also includes information measures at the POS.
Responsible at Swiss Radio DRS: Max W. Gurtner (Head of Corporate Communications SRG) Simon Meyer (Corporate Communications SRG) Béatrice Merlach (Head of Communications + Marketing SR DRS) Ernst Werder (Product Manager Digital Radio SR DRS) Responsible at Jung von Matt/Limmat: Alexander Jaggy (Creative Direction), Samuel Christ (Text), Patrick Beeli (Art Direction), Ariel Zumstein (Graphics), Martin Fritsche, Claudia Camenisch, Felix Zürcher (Consulting) Erasmo Palomba, Ilonka Galliard, Didi Knall (Art Buying), Film Production: Panam Film, Soundmix: Kirschner Music, Postproduction: Südlich-t OHG, Munich.
