Youth uses TV differently
Market research firms Publica Data and Igem shed light on communication technologies and their use in the home.
Market research Publica Data and Igem shed light on communication technologies and their use in the household.PCs, cell phones, modern TV equipment, hard disk recorders, MP3 players - the availability of new communication and entertainment technologies is changing the use of electronic media forever. In order for commercial communication to know where and how it can best reach consumers in the future, comprehensive and regular market research is needed.the Interessengemeinschaft elektronische Medien (Igem) and Publica Data have taken on the task. With a survey conducted by the Conso
AG, they want to draw a picture of the ownership, use and access to entertainment and communication technologies in our households. The study will be conducted annually in future, which will provide valuable insights into the dynamics and interactions in the use of the various devices.
The results of the study on communication technology published for the first time show, for example, that young people are more flexible than expected when it comes to where they watch TV (see chart). For example, 39.2% of 15 to 24-year-olds stated that they watch TV at friends' houses. In all other external locations - hotels, second and vacation homes, restaurants and cafés, workplaces - 15 to 24-year-olds were above-average TV users.
Valuable insights: The annual study published by Igem and Publica Data shows how communication technology is used in our country.
Comprehensive analysisThe Communication Technology study provides information on the following issues, among others:
Image media equipment for TV reception
- Equipment of TV sets
- General television use
- Places of use Television
- Recording options for movies or TV programs
- Use of videos/DVDs
- Use of video games via TV
- Brands of video consoles
- Possession and type of cameras and video cameras
Sound media reception paths for radio reception
- General radio use
- Radio listening locations
Computer
- Ownership and type of computers
- Ownership of organizers
- Computer operating system
- Internet browser used Internet
- Access routes to the Internet
- Internet provider
- Internet usage frequency
- Places of use
- Internet usage purposes
- Purchasing via the Internet Telephone
- Provider and technology of the landline
- Number of landlines and cell phones
- Cell phone usage purposes
- Frequency of SMS and MMS use
- Provider, brand and equipment Mobile phone
Daniel Schifferle
AG, they want to draw a picture of the ownership, use and access to entertainment and communication technologies in our households. The study will be conducted annually in future, which will provide valuable insights into the dynamics and interactions in the use of the various devices.
The results of the study on communication technology published for the first time show, for example, that young people are more flexible than expected when it comes to where they watch TV (see chart). For example, 39.2% of 15 to 24-year-olds stated that they watch TV at friends' houses. In all other external locations - hotels, second and vacation homes, restaurants and cafés, workplaces - 15 to 24-year-olds were above-average TV users.
Valuable insights: The annual study published by Igem and Publica Data shows how communication technology is used in our country.
Comprehensive analysisThe Communication Technology study provides information on the following issues, among others:
Image media equipment for TV reception
- Equipment of TV sets
- General television use
- Places of use Television
- Recording options for movies or TV programs
- Use of videos/DVDs
- Use of video games via TV
- Brands of video consoles
- Possession and type of cameras and video cameras
Sound media reception paths for radio reception
- General radio use
- Radio listening locations
Computer
- Ownership and type of computers
- Ownership of organizers
- Computer operating system
- Internet browser used Internet
- Access routes to the Internet
- Internet provider
- Internet usage frequency
- Places of use
- Internet usage purposes
- Purchasing via the Internet Telephone
- Provider and technology of the landline
- Number of landlines and cell phones
- Cell phone usage purposes
- Frequency of SMS and MMS use
- Provider, brand and equipment Mobile phone
Daniel Schifferle
