Jubaira Bachmann becomes head of music at Viva Switzerland

Jubaira Bachmann will head the music department at Viva Switzerland from September 1. The 29-year-old succeeds Mario Koller in this position, who wants to devote himself to his studies from the fall, as the station announced on Wednesday. Bachmann has worked in front of and behind the camera for the music channel for seven years and will continue to be active as a VJ on various programs alongside her new role as head of music. The Lucerne native's professional background includes work as a presenter and producer of various music formats for Viva Switzerland and as editor-in-chief of the urban lifestyle magazines Word, More and Chapter. Bachmann became known to a wider audience as a jury member on the 3+ casting show "Superstar". Prior to this, she was active in the areas of artist support, artist management and concert booking, for example for the Gadget agency. She also demonstrated her knowledge of music as presenter of the CNN program "The Music Room".
Giovanni Zamai, Managing Director of Viva Switzerland, hopes that Bachmann will help to further establish the station as an important platform for promoting Swiss music culture.