Joiz becomes an IT service provider for advertisers
The youth television channel Joiz plans to enter the digital advertising business on a large scale. To this end, the Zurich-based company is making its big data technology platform available to publishing houses on a licensing basis.
"In Germany, we will soon be going live with a large publishing house," says Joiz boss Alexander Mazzara in the Handelszeitung. The starting point for the new technology service is the youth channel's existing business model. Joiz combines TV, web, mobile and social media in an interactive channel concept. The channel finances itself primarily through advertising, sponsorship or branded entertainment and, with its multi-channel advertising offering, meets the ever-increasing demand for new and customized forms of advertising with clear measurement tools that did not previously exist. Joiz stores everything its registered users do. "The data we can provide will increase the prices of advertising media many times over," Mazzara told Handelszeitung.
