Joiz revises concept and writes profit
As CEO Alexander Mazzara revealed in an interview with *Schweiz am Sonntag*, Joiz is planning numerous changes for the new year. In addition, the social TV channel will turn a profit for the first time in 2015.
Mazzara announced that the portal and the program grid would be "thoroughly revised" for the new year. One reason for this is that mobile is "enormously important" for Joiz and the program is therefore to be geared more strongly to mobile use. 65 percent of online users consume Joiz on their smartphones. It's a matter of "finding new forms" to "better capture this effect of "I'm in the moment". But the company wants to hold on to television as a beacon, because it works very well. Mazzara doesn't get more specific in the interview, despite being asked, because he can't say much in detail at the moment.
In return, he announces that Joiz will make a profit in Switzerland for the first time this year thanks to advertising revenue and the 300'000 viewers reached per month on all channels.
Once started as a TV operator, Joiz has now created a second mainstay by developing an interactive platform that is unique in Switzerland and is now being resold to various international companies. This expansion is an important step in creating long-term added value for the company, Mazzara said. Although this business area is far from the journalistic touch at launch, he said, the company will remain a TV operator and will also invest in journalism. "I firmly believe in the power of programming. We will not prevail with technology alone," Mazzara is convinced. That's why they created the new position of editor-in-chief, he said. (hae)
