Joiz enters the nightlife
On Friday, May 2, 2014, the new music show «TGIF—Thank God It’s Friday‘ will premiere. To mark the occasion, the network is launching an interactive campaign.
Every Friday at 8:30 p.m., Joiz shows "the hottest music clips for the perfect introduction to nightlife" for 90 minutes every week. With the new format "TGIF - Thank God It's Friday," the station wants to invite viewers to a home party in their living room. Mainly a mix of current club hits and tried-and-true party classics will be played.
Viewers will also have the opportunity to win guest list places and party admissions throughout the show. Joiz is also launching an interactive campaign under the hashtag #TGIFjoiz: Partygoers can post party photos on Facebook, Twitter, Instagram during the weekend using the hashtag #TGIFjoiz. Joiz will then show the best photos on TV.
