Joiz Germany ends free TV operations

"Classic TV revenues have clearly fallen short of expectations," Alexander Mazzara, CEO of Joiz, said in a statement Tuesday. The channel, Mazzara said, does have an audience - its relevance on the web and in social media is correspondingly high. For example, Joiz Germany has over 200,000 frans on Facebook and is present in the German Twitter top 10. According to the Joiz CEO, this status among the young audience cannot be reflected in the AGF/GFK reach measurement. As a result, the reach that would be necessary for the classic marketing of a free TV station is missing. "Therefore, we unfortunately do not see any prospects for the free TV channel Joiz in the German free TV market in the medium term and would like to concentrate on the core media of our young target group with the offer on the web via IPTV and free digital distribution platforms." Joiz Germany began operations in summer 2013 (Werbewoche.ch reported).

Following a restructuring, in which as many of the 65 jobs as possible are to be retained, the station will be transformed in the next few months from a free TV station into a web and IPTV station offering that will be available exclusively online, via IPTV and free distribution platforms. As before, the offering will consist of daily, self-produced, interactive programs as well as series.

On Tuesday, Joiz GmbH filed an application for reorganization to continue the company in self-administration. The aim is therefore for the company to be continued and restructured by the management in cooperation with a trustee, not by an insolvency administrator. Only Joiz GmbH, which operates Joiz Germany, is affected by the restructuring. The companies Joiz AG, Joiz Schweiz AG and Joiz IP AG, which markets the technology as Joiz Global, are not affected. (hae)

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