Jedele's return
Markus Jedele, Head of TV Research at Mediapulse AG, is joining the SRG Executive Board.
SRG Markus Jedele, Head of TV Research at Mediapulse AG, is moving to the SRG Directorate General.Markus Jedele was responsible for television research and the Telecontrol Panel in the former SRG Research Service for many years. When the research service was spun off from the SRG Research Foundation and integrated into the newly established Mediapulse Foundation in 2007 in accordance with the new RTVA, Jedele also left. Now he is returning to SRG. As an advisor, he will report directly to the Director General.
Administratively, it will be integrated into the Strategy and Planning department. This was announced by deputy SRG spokesperson Daniel Steiner on request. As media officer, Jedele will advise Director General Armin Walpen on strategic program issues, work on program-related aspects in the strategy process and oversee national research issues.
Jedele, who is widely praised, is also described in an internal SRG communication as an "outstandingly qualified media researcher". Mediapulse is reluctant to let him go. Manuel Dähler, CEO of Mediapulse AG, has insisted that the job change will only take place once Jedele's successor at Mediapulse has been settled. However, SRG spokesman Steiner assumes that the change will take place "by June 1, 2008 at the latest".
With the appointment of Jedele as Media Officer, Armin Walpen closes a competence gap that has arisen as a result of the outsourcing of the research service to Mediapulse AG. In 2006, the SRG management made the fundamental decision to create a media department within the DG. "With Jedele, methodological aspects of audience research and the analysis of the diverse developments in the media industry will once again be systematically integrated into the strategic work of the Executive Board and Board of Directors," reads the internal SRG press release. The SRG concession of last November has given the media department additional importance, as it places high demands on quantitative and qualitative program controlling, among other things.
Markus Knöpfli
